Decue Wu is an award-winning illustrator and art director, recognized as a Forbes 30 Under 30 (Arts & Style, Class of 2020). With over a decade of freelance experience since 2012, her practice spans editorial illustration, campaigns, advertising, and educational projects, characterized by versatile styles and strong conceptual thinking. In parallel, Decue’s creative vision increasingly focuses on building inclusive, scalable in-product visual systems for digital products. She currently works as a Senior Art Director in the tech industry, where she partners closely with cross-functional teams to design, evolve, and scale visual systems that balance clarity, craft, and inclusivity.

Featured Clients

• Louis Vuitton
• Sephora
• Armani Exchange
• Max Mara
• Audi
• Amazon
• Audible
• Airbnb
• Facebook
• Uber
• Sony Music
• Penguin Random House

Jury Member

• SOI Annual 67 Jury
• 3rd China Illustration Annual Competition (CIAC) 2025